Suhteturundus
Suhteturundus, often translated as relationship marketing, is a marketing strategy focused on building and maintaining long-term relationships with customers rather than prioritizing short-term sales transactions. The core idea is that loyal customers are more valuable over time due to repeat purchases, positive word-of-mouth, and reduced marketing costs associated with acquiring new customers.
This approach involves understanding customer needs, providing personalized experiences, and fostering a sense of community around
Key elements of successful relationship marketing include customer segmentation to tailor offers, consistent and high-quality communication,