StraightSurvives

StraightSurvives is an American company that designs and markets survival equipment aimed at urban environments. The company was founded in 2010 by former military contractors and outdoor enthusiasts in Austin, Texas. Over the past decade it has expanded its product line to include emergency kits, portable shelters, personal defense devices, and waterproof communication devices.

The brand positions itself as a niche provider for urban survivalists and individuals who may face unpredictable street-related emergencies. StraightSurvives markets its products through a combination of online sales, trade shows, and partnerships with outdoor and tactical retailers. The company cites its military background as a key element of product testing and quality assurance, claiming that many of its designs are field‑tested in partnership with local law enforcement agencies.

StraightSurvives has participated in several community outreach initiatives. In 2015 it partnered with the United States Department of Homeland Security’s urban emergency exercise program to develop training modules for civilians on street survival scenarios. The firm also sponsors a scholarship program that provides grants for students pursuing degrees in emergency management or public safety.

While the company has not been involved in significant controversies, it has faced criticism from some consumer advocacy groups that argue its marketing focuses heavily on self‑defense and may contribute to anxiety about street safety. StraightSurvives maintains that its goal is to equip individuals with practical tools for protecting themselves and their families in emergencies, and it continues to develop new products in response to evolving urban security challenges.