Spredfast

Spredfast was a software company that developed a cloud-based platform for enterprise social media management. The platform supported publishing, engagement, listening, and analytics across major social networks, enabling brands to plan campaigns, monitor conversations, respond to customers, moderate comments, and measure performance through dashboards and reports.

In 2018, Spredfast merged with Lithium Technologies to form a combined company known as Khoros. The merger brought together Spredfast’s strengths in social publishing and listening with Lithium’s capabilities in customer care, communities, and digital messaging, with the aim of delivering a unified digital customer engagement platform for brands.

As part of the Khoros family, the Spredfast technology contributed to the integrated suite that covers social media marketing, customer care, and digital engagement across channels. The platform is designed for large brands and organizations seeking to manage multiple social networks, coordinate cross-functional workflows, and derive insights from social data to inform strategy and operations.

Spredfast’s legacy products and know-how continue to influence Khoros offerings, and the brand name itself has become part of the historical evolution of the broader social media management and customer engagement market. Businesses in industries such as consumer goods, technology, retail, hospitality, and financial services have used the platform to manage brand presence, monitor sentiment, and assess impact across social channels.