Sportsnet

Sportsnet is a Canadian English-language sports specialty television network and multimedia brand owned by Rogers Sports & Media, a division of Rogers Communications. It was launched on April 1, 1998, as a national channel to provide comprehensive sports coverage across Canada. The network has developed a multi-channel structure to serve regional audiences while offering national programming.

The Sportsnet brand operates several regional feeds in addition to its national presence. These include Sportsnet East, Sportsnet West, Sportsnet Ontario, and Sportsnet Pacific. A national feed, Sportsnet One, complements the regional channels by delivering select programming across the country. In addition to traditional television, Sportsnet operates SN Now (a streaming service) that provides live streams and on-demand access to its programming, expanding access beyond linear television.

Programming on Sportsnet combines live game broadcasts with studio coverage, news, analysis, and documentary content. The network features a mix of national and regional sports content, with coverage of professional leagues and events through licensing agreements. While its rights portfolio has evolved over time, Sportsnet is known for broadcasting a wide range of sports, including hockey, baseball, basketball, and other popular sports, often concentrating coverage on Canadian teams and markets where it holds rights or partnerships.

As part of Rogers Communications, Sportsnet sits within a broader media and communications portfolio that includes additional television networks, sports content production, and digital platforms. The network competes with other Canadian sports broadcasters to deliver live games, news, and analysis to Canadian audiences.