Sommerschlussverkäufe

Sommerschlussverkäufe, often abbreviated as SSV, are traditional sales events held in Germany and Austria. These sales typically take place at the end of the summer season, usually in July and August. The primary purpose of Sommerschlussverkäufe is for retailers to clear out their remaining summer stock, such as clothing, swimwear, and outdoor goods, to make space for autumn and winter collections.

The concept of official, regulated sales periods was historically more prominent. However, in recent decades, deregulation has led to greater flexibility for retailers to conduct sales throughout the year. Despite this, Sommerschlussverkäufe remain a popular and anticipated event for consumers. They are known for offering significant discounts, making them a prime opportunity for shoppers to purchase summer items at reduced prices.

During these sales, department stores, clothing boutiques, and other retail outlets advertise substantial markdowns. Consumers often plan their shopping trips around these events to take advantage of the price reductions. While the term specifically refers to summer sales, the tradition has influenced other seasonal sales, such as the Winterschlussverkauf (Winter Sale). The timing and duration can vary slightly between different retailers and regions, but the underlying principle of clearing out seasonal inventory at a discount remains consistent.