SocialMentions

SocialMentions is a web-based social listening tool that aggregates public online content to provide real-time visibility into conversations across the internet. It is used by marketers, researchers, and public relations professionals to monitor mentions, gauge sentiment, and track trends related to brands, products, events, or topics.

Data sources and coverage: SocialMentions collects content from a range of public sources, including social networks, blogs, forums, news sites, comments, and multimedia platforms. The service emphasizes public posts and interactions and may not access private profiles or restricted pages. The exact scope can vary by source and over time as platforms change APIs and access settings.

Metrics and features: The platform presents metrics such as sentiment (positive, negative, neutral) and reach, along with engagement indicators like strength and passion. It also provides top keywords and top sources for a given query, and shows a feed of individual mentions with metadata like date and source. The analytics are typically generated through automated text analysis and natural language processing.

Usage and limitations: SocialMentions supports brand monitoring, competitive intelligence, reputation management, and media analysis. Users should be aware of data quality issues, uneven platform coverage, and potential inaccuracies in automated sentiment and topic extraction. The results depend on publicly available data and are not a comprehensive picture of all online conversations.