Snapdeal

Snapdeal is an Indian e-commerce company that operates as an online marketplace, enabling retailers and brands to offer products directly to consumers. The company is headquartered in Gurgaon, Haryana. It was founded in 2010 by Kunal Bahl and Rohit Bansal. It began as a daily deals site under the name GrabDeal and subsequently pivoted to a broader e-commerce marketplace, adopting the Snapdeal brand. During the mid-2010s, Snapdeal grew rapidly and positioned itself as one of India's leading online marketplaces alongside Flipkart and Amazon India.

Business model: Snapdeal functions as a marketplace that lists products across categories including electronics, fashion, home and kitchen, beauty, books, toys, and more. Third-party sellers manage their own inventories, while Snapdeal provides payment processing, catalog management, customer service, and various seller services. Logistics and delivery have been supported by both seller networks and Snapdeal's own logistics initiatives in some markets.

Financing and ownership: Snapdeal has attracted investments from venture capital and technology investors, including SoftBank and other backers. The company has described strategic shifts toward a leaner operating model and a stronger focus on affordability and value-for-money product offerings, in response to competitive pressures and changing consumer behavior.

Market position and strategy: After rapid growth, Snapdeal faced intense competition from Flipkart and Amazon India. In the late 2010s, it reorganized to emphasize the core marketplace model, cost efficiency, and select categories with strong demand. The company continues to operate in India as an online marketplace serving a broad consumer base, with emphasis on value-oriented products and regional reach.