Sloganilles
Sloganilles is a neologism used in some analyses of political and marketing communication to describe a class of ultra-short, highly repeatable slogans that spread rapidly through digital media. The term blends “slogan” with the French diminutive suffix -ille/-illes, signaling small, meme-ready phrases that function as modular units in larger messaging ecosystems. Because the term is not widely standardized, explanations vary, but consensus centers on size, memorability, and diffusion potential.
Characteristics of sloganilles include brevity (typically three to six words), simple syntax, and rhythmic or alliterative
Contexts and uses. Sloganilles appear in political campaigns, corporate branding, and grassroots activism, where rapid consensus
Reception. Scholars note both descriptive and critical aspects: sloganilles can amplify reach and cohesion but risk
See also: slogan, political slogan, memetics, political communication.