Skumpoprisning

Skumpoprisning refers to the practice of artificially inflating the price of a product or service, often during periods of high demand or crisis, and then offering it at a seemingly reduced price to create the illusion of a bargain. This tactic is commonly employed by online retailers and brick-and-mortar stores. The "original" price is often a fabricated figure, set significantly higher than the product's usual or fair market value. The subsequent discount then makes the actual selling price appear more attractive to consumers than it truly is.

This practice can be misleading and can exploit consumer psychology. Shoppers are naturally drawn to deals and discounts, and skumpoprisning leverages this by creating a false sense of urgency and value. While not always illegal, it can be considered deceptive advertising depending on local consumer protection laws. Consumers are advised to be aware of this tactic by comparing prices across different retailers and looking at the product's price history if possible. Detecting skumpoprisning requires critical evaluation of advertised discounts and understanding the typical pricing of goods and services.