Skræddersy

Skræddersy is a Danish verb meaning to tailor or customize something to fit specific needs, requirements, or preferences. It is used for both physical products, such as clothing, and intangible offerings, such as services, processes, or systems. The term emphasizes deliberate adjustments made to achieve a precise fit or outcome for a particular user or situation.

Etymology and usage notes

The word derives from skrædder (tailor) and the suffix that signals an action, indicating the act of tailoring. A related adjective is skræddersyet, meaning tailor-made or bespoke. In modern Danish, skræddersy is commonly applied in business, IT, design, and marketing to describe customization that goes beyond standard, off-the-shelf solutions.

Contexts and examples

In fashion, skræddersy can describe alterations or made-to-measure garments. In business and technology, it refers to tailoring products or services to align with a client’s objectives, workflows, or constraints. Example: “Vi skræddersy løsningen til jeres behov.” In marketing, teams may skræddersy campaigns to suit a specific audience segment.

See also

Related terms include skræddersyet (tailor-made), skrædder (tailor), and broader concepts such as customization and bespoke solutions. The English equivalents are tailor-made or bespoke, used in similar contexts to convey customized fit or functionality.