Sixstar

Sixstar, often written as sixstar or Six Star, is an informal label used in marketing to imply an ultra-luxury standard beyond the conventional five-star rating. It is not an official or standardized category in international tourism or hospitality rating systems, where official ratings typically range from one to five stars. The term is used by some hotels, resorts, cruise lines, and luxury brands to signal exceptionally high service levels, amenities, and exclusivity. Because there is no agreed-upon criteria, sixstar claims are subjective and can be misleading; travelers are advised to assess concrete features such as accommodations, staff-to-guest ratios, privacy, dining options, and price.

In addition to hospitality, the term appears in product branding and media as a marketing descriptor. Companies may apply "Six Star" or "SixStar" to cosmetics, electronics, or consumer goods to evoke prestige, without implying a verifiable rating.

In discourse and consumer guidance, sixstar branding is treated as marketing language rather than a measurable standard. Critics prefer more precise descriptors and encourage consumers to compare tangible attributes rather than rely on the label alone.

See also: star rating, luxury branding, marketing terminology.