Sitecore

Sitecore is an enterprise-level digital experience platform and content management system designed to help organizations create, manage, and optimize multisite, multi-channel digital experiences. Built on the .NET framework and using SQL Server for data storage, Sitecore provides content authoring, personalization, marketing automation, analytics, and experimentation capabilities to tailor experiences for individual users.

The Sitecore product family centers on the Sitecore Experience Platform (XP), Sitecore Experience Manager (XM), and related modules such as Sitecore Experience Commerce (XC) and Content Hub. It supports headless delivery through Sitecore JavaScript Services (JSS) and REST APIs, enabling developers to render content with modern front-ends. Deployments span on-premises, cloud, and hybrid configurations, with recent offerings emphasizing cloud-native, scalable architectures.

Founded in 2001, Sitecore evolved from a web content management system into a full digital experience platform with a focus on customer data and personalization. It introduced the xDB database for centralized profiling and analytics, and expanded through acquisitions such as Stylelabs in 2018, which added digital asset management and content operations capabilities. The platform has positioned itself as a competitor to other enterprise digital experience platforms in sectors such as retail, finance, and media.

Sitecore’s ecosystem includes developer tooling, certification programs, partner networks, and a marketplace of modules and connectors. It emphasizes integration with marketing automation platforms, customer relationship management systems, e-commerce solutions, and analytics tools to support end-to-end customer journeys across web, mobile, email, and social channels.