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Sitecore

Sitecore is an enterprise-level digital experience platform and content management system designed to help organizations create, manage, and optimize multisite, multi-channel digital experiences. Built on the .NET framework and using SQL Server for data storage, Sitecore provides content authoring, personalization, marketing automation, analytics, and experimentation capabilities to tailor experiences for individual users.

The Sitecore product family centers on the Sitecore Experience Platform (XP), Sitecore Experience Manager (XM), and

Founded in 2001, Sitecore evolved from a web content management system into a full digital experience platform

Sitecore’s ecosystem includes developer tooling, certification programs, partner networks, and a marketplace of modules and connectors.

related
modules
such
as
Sitecore
Experience
Commerce
(XC)
and
Content
Hub.
It
supports
headless
delivery
through
Sitecore
JavaScript
Services
(JSS)
and
REST
APIs,
enabling
developers
to
render
content
with
modern
front-ends.
Deployments
span
on-premises,
cloud,
and
hybrid
configurations,
with
recent
offerings
emphasizing
cloud-native,
scalable
architectures.
with
a
focus
on
customer
data
and
personalization.
It
introduced
the
xDB
database
for
centralized
profiling
and
analytics,
and
expanded
through
acquisitions
such
as
Stylelabs
in
2018,
which
added
digital
asset
management
and
content
operations
capabilities.
The
platform
has
positioned
itself
as
a
competitor
to
other
enterprise
digital
experience
platforms
in
sectors
such
as
retail,
finance,
and
media.
It
emphasizes
integration
with
marketing
automation
platforms,
customer
relationship
management
systems,
e-commerce
solutions,
and
analytics
tools
to
support
end-to-end
customer
journeys
across
web,
mobile,
email,
and
social
channels.