Silmänliiketutkimus

Silmänliiketutkimus, also known as eye movement analysis, is a method used to study and record the movements of the eyes. This research technique involves tracking how a person's eyes move when they are looking at something, performing a task, or responding to stimuli. Various instruments, such as eye trackers, are employed to capture these movements with high precision.

The primary goals of silmänliiketutkimus are to understand visual attention, information processing, and cognitive load. By analyzing patterns of eye movements, such as fixation points (where the eyes pause), saccades (rapid eye movements between fixations), and pupil dilation, researchers can infer what information a person is attending to and how they are processing it. This is particularly useful in fields like psychology, human-computer interaction, marketing, and neuroscience.

In usability studies, eye movement analysis helps designers understand how users interact with websites, software, or physical products. It can reveal areas of interest, confusion, or difficulty. In cognitive psychology, it provides insights into reading processes, decision-making, and memory retrieval. In clinical settings, abnormal eye movement patterns can sometimes be indicative of neurological disorders or vision impairments. The data gathered from silmänliiketutkimus is often quantitative, allowing for statistical analysis and objective conclusions about visual behavior and cognitive processes.