Shakeology
Shakeology is a branded meal‑replacement and nutritional supplement produced by the fitness company Shakeology Nutrition LLC, a subsidiary of Shake Shack’s parent company, J. D. Schneider & Co. The product line launched in 2007 and is marketed as a high‑protein smoothie powder designed to support weight loss, detoxification, and overall wellness. Each serving typically contains a blend of proteins (whey, milk, plant‑based), fiber, superfoods (spirulina, chlorella, French creep), digestive enzymes, probiotics, vitamins, and minerals. The company claims that the ingredients are certified organic, gluten‑free, and non‑GMO.
Commercially, Shakeology is marketed through a multi‑level marketing (MLM) model, where independent distributors sell the product
Independent scientific reviews note that while Shakeology contains a variety of micronutrients, the product does not
Regulatory bodies such as the Federal Trade Commission have investigated some advertising practices of the MLM