Shakeology

Shakeology is a branded meal‑replacement and nutritional supplement produced by the fitness company Shakeology Nutrition LLC, a subsidiary of Shake Shack’s parent company, J. D. Schneider & Co. The product line launched in 2007 and is marketed as a high‑protein smoothie powder designed to support weight loss, detoxification, and overall wellness. Each serving typically contains a blend of proteins (whey, milk, plant‑based), fiber, superfoods (spirulina, chlorella, French creep), digestive enzymes, probiotics, vitamins, and minerals. The company claims that the ingredients are certified organic, gluten‑free, and non‑GMO.

Commercially, Shakeology is marketed through a multi‑level marketing (MLM) model, where independent distributors sell the product and earn commissions on sales. The company has promoted the product on social media with testimonials from celebrities and influencers, often emphasizing its convenience for busy lifestyles.

Independent scientific reviews note that while Shakeology contains a variety of micronutrients, the product does not have FDA approval as a prescription medication, and the health claims related to detoxification and weight loss lack robust clinical evidence. Nutritionists highlight that such meal replacements should not replace balanced meals for most people and that excessive protein consumption can strain kidneys in susceptible individuals. Moreover, the high cost—typically $40–$50 per serving—may limit accessibility for consumers.

Regulatory bodies such as the Federal Trade Commission have investigated some advertising practices of the MLM structure, questioning the representation of earnings potential. Despite these controversies, Shakeology remains popular among a niche market that values convenience and the company's branding. The product is sold primarily online and through network distributors, and it carries a three‑month supply at a price range of $120–$160, depending on the distribution tier.