Sellunkaidan
Sellunkaidan, also known as "Selling the Moon," is a Japanese term that refers to the practice of selling or offering to sell highly valuable or intangible assets, such as land, intellectual property, or even future rights, in a manner that is often perceived as unrealistic or overly optimistic. The phrase originates from the idea of selling something as precious and seemingly unattainable as the moon itself, symbolizing an extreme case of overvaluing or misrepresenting an asset.
The concept gained prominence in Japan during the late 1980s and early 1990s, a period marked by
Sellunkaidan is often used metaphorically to describe any situation where an asset is sold at an unrealistic
Critics of sellunkaidan emphasize the importance of rational valuation and due diligence in financial transactions. The