Sellin

Sell-in is a term used in sales and supply chain management to describe the transfer of goods from producers to retailers or distributors. It measures the quantity, value, or speed of product that moves into the retail channel, as opposed to sell-through, which tracks sales to end customers. Sell-in data is used for planning production, forecasting demand, and setting channel strategies. Metrics commonly tracked include sell-in units, sell-in value, and average order size. Because high sell-in can reflect strong distributor demand but may also indicate stock-building, it is often analyzed alongside sell-through to assess channel health. Channel stuffing, a possible misuse, occurs when suppliers push excessive inventory into channels to meet short-term targets, potentially distorting demand signals and inflating revenue in the short term.

Sellin is a municipality on the island of Rügen, in the state of Mecklenburg-Vorpommern, Germany. It is known as a Baltic Sea seaside resort with a historic spa-town character, a prominent pier, and characteristic buildings from the late 19th and early 20th centuries. The locale attracts visitors seeking beaches, architecture, and coastal scenery.

Sellin also exists as a family name in German-speaking regions and nearby areas. As a toponymic surname, it likely derives from the place-name Sellin itself or from an older root meaning settlement by a watercourse. In modern use, individuals bearing the surname Sellin appear in various professions and nationalities, reflecting the distribution of Germanic and Baltic lineage.