Sellable

Sellable is an adjective meaning capable of being sold or readily sold in the market. In British English, the related form salable (or saleable) is common, while sellable is widely used in American English. The noun counterparts are sellability or salability, referring to how easily an item or asset can be sold.

In business and commerce, sellability describes the marketability of products, inventory, or even business ideas. A highly sellable product typically demonstrates strong demand, appropriate pricing, and accessible distribution. Items with low sellability may require price adjustments, improved packaging, branding, or repositioning to attract buyers.

Sellability is influenced by several factors, including product quality and features, price relative to competitors, perceived value, branding, packaging, regulatory compliance, and availability through suitable distribution channels. Market conditions, seasonality, and competitive dynamics also affect how easily something can be sold. In finance, the concept is often discussed alongside marketability or salability, especially for assets that can be quickly converted to cash, such as marketable securities or liquid assets.

Etymology: the word is formed from sale, the act of selling, combined with the suffix -able. See also related terms marketability, salability, and liquidity.