Selfsyndicated

Selfsyndicated is a term that describes the act of an individual or small entity distributing their own content directly to multiple platforms without relying on traditional syndication services. This often involves creators publishing blog posts, articles, videos, or other media on their own website or primary channel and then manually or semi-automatically re-posting or linking to it on various social media networks, content aggregation sites, or other relevant online spaces.

The motivation behind self-syndication can include a desire for greater control over content distribution, to maximize reach across different audiences, or to avoid the fees and restrictions associated with third-party syndication. It allows creators to maintain ownership of their original work while leveraging the unique user bases and formats of platforms like Twitter, Facebook, LinkedIn, Reddit, or Medium.

Tools and strategies employed in self-syndication can range from simple copy-pasting to more sophisticated methods like using RSS feeds to automatically populate certain platforms, or utilizing social media management tools that allow for scheduling and cross-posting. The success of self-syndication often depends on the creator's understanding of each platform's best practices and audience engagement strategies. It is a strategy that empowers independent creators in the digital landscape.