selfsyndication

Self-syndication refers to the practice of an independent creator or publisher distributing their content directly across multiple platforms or channels without relying on a traditional syndication service. This can involve content such as articles, blog posts, videos, podcasts, or even music. The creator retains full control over their work and its distribution.

The primary motivation behind self-syndication is to maximize reach and audience engagement. By making content available on various platforms, creators can tap into different user bases and potentially gain wider exposure than they might through a single channel. This can lead to increased readership, viewership, listenership, and ultimately, a larger community around their work.

Tools and techniques for self-syndication include RSS feeds, social media sharing, embedding content on different websites, and cross-posting to platforms like Medium, YouTube, or SoundCloud. Creators often employ a strategy of adapting their content slightly for each platform to best suit its format and audience expectations. For example, a long-form article might be summarized into a series of social media posts or turned into a short video.

While self-syndication offers greater control and potentially higher rewards, it also requires more effort and technical knowledge from the creator. They are responsible for managing multiple distribution channels, tracking analytics, and ensuring consistent branding across all platforms. It can be a powerful strategy for independent creators looking to grow their online presence and build a loyal following.