SelfPublishingPlattformen

Self-publishing, also called indie publishing, is the process of publishing a book or other content without a traditional publisher. Authors handle production, distribution, and marketing, often using digital formats (ebooks, print-on-demand) and audio, distributing through platforms like Amazon Kindle Direct Publishing, Apple Books, Google Play Books, Kobo, Barnes & Noble Press, and IngramSpark. Content ranges from fiction to non-fiction and academic works.

Historically, self-publishing emerged with the rise of the internet and digital printing in the late 20th century, allowing authors to bypass traditional gatekeepers. The launch of Kindle in 2007 and subsequent self-publishing platforms dramatically expanded access, enabling direct-to-reader sales globally and flexible pricing models.

The typical workflow includes writing, editing, cover design, interior formatting, and obtaining an ISBN. After selecting platforms, authors upload files, set pricing, and manage metadata to aid discoverability. Royalties are generally higher for digital formats than traditional routes, but marketing costs and platform fees apply. Print-on-demand reduces inventory risk and upfront printing costs.

Advantages of self-publishing include greater control over content, rights, and release timing, as well as the potential for higher per-unit earnings. Challenges include upfront costs for professional editing and design, competition, and the need for active marketing. Discoverability often hinges on reviews, metadata, pricing, and the strength of an author’s platform.

Impact and trends show that self-publishing has reshaped the publishing landscape by serving niche markets and enabling new formats such as audiobooks and serialized releases. Many authors pursue hybrid approaches, combining traditional contracts with self-publishing to maximize reach.