Segodnya

Segodnya, meaning "Today" in Ukrainian and Russian, is a media brand used by several news outlets in the post-Soviet space. The most prominent instance is Segodnya, a Ukrainian online news portal that operates primarily in Ukrainian and Russian. The brand began as a print publication in Ukraine and later expanded to online publishing to reach a broader audience.

Segodnya publishes current events and analysis across topics such as politics, economy, society, culture, and sports. The site features news reports, interviews, opinion articles, and multimedia content including photos and videos. It follows a news-centric approach with supplemental commentary and investigative pieces on major issues.

Ownership and editorial direction of Segodnya have changed over time, reflecting the broader shifts in Ukraine's media environment. Changes in management and ownership have at times influenced the publication's editorial stance, and the brand has faced scrutiny common to contemporary Ukrainian media, including questions of independence and regulatory challenges.

In addition to Ukrainian-language content, historical coverage has included Russian-language material, making the portal accessible to a wider audience within Ukraine's multicultural landscape and among the diaspora.

The Segodnya name is also used by other, unrelated publications in the region, and readers should consider context to identify the specific outlet being referenced.