Segmentaatioon
Segmentaatioon, often translated as segmentation, is a fundamental concept in various fields including marketing, data analysis, and user experience design. It refers to the process of dividing a larger, heterogeneous group into smaller, more homogeneous subgroups. The goal is to create segments that share similar characteristics, needs, or behaviors, making it easier to understand, target, and serve them effectively.
In marketing, segmentation is used to divide a broad consumer market into subsets of consumers who have
In data analysis and machine learning, segmentation is employed to identify distinct patterns or clusters within
The benefits of segmentation are numerous. It leads to a deeper understanding of the target audience, facilitates