SeedtoFruit

SeedtoFruit is a technology company that creates digital solutions for agricultural supply chains, enabling consumers and retailers to trace produce from the seed stage to the final product on shelves. The platform uses blockchain and Internet of Things sensors to record and verify details such as planting dates, fertilisation, irrigation, pest management and harvest conditions.

The company was founded in 2018 by a team of agronomists and software engineers in Singapore, with the goal of improving transparency, safety and sustainability in the fruit‐and‑vegetable industry. Early pilots were conducted with regional fruit growers who used SeedtoFruit’s mobile app to upload field data. The system then generates a immutable record that can be shared with distributors, supermarkets and end‑users through QR codes.

SeedtoFruit’s core offering combines data capture, analytics and a consumer‑facing dashboard. Agricultural stakeholders can view trends, spot risks and optimise yields, while consumers can scan products to see information about pesticide use, origin, and carbon footprint. The company also offers certification support, allowing farms to demonstrate compliance with local and international standards such as GlobalGAP or Organic certification.

Market reception has been positive, with partnerships announced with several large supermarket chains in Southeast Asia and Europe. The platform has been cited in studies on traceability technology and has helped some growers win premium pricing by demonstrating verified organic or climate‑friendly practices. However, challenges remain, including the need for widespread sensor deployment in smallholder farms, data privacy concerns, and integration with existing enterprise resource planning systems.

Looking forward, SeedtoFruit plans to expand its network to cover other crops, integrate artificial intelligence for predictive yield modelling, and collaborate with governmental agencies to provide regulatory reporting. Its mission continues to focus on creating a more reliable and defensible link between seed suppliers, growers and consumers.