Sagdiyev

Sagdiyev, best known as Borat Sagdiyev, is a fictional Kazakh journalist created and portrayed by British–American comedian Sacha Baron Cohen. He appears as the lead character in the mockumentary Borat: Cultural Learnings of America for Make Benefit Glorious Nation of Kazakhstan (2006) and previously on the television series Da Ali G Show (2000–2004), where the character first gained prominence. The surname Sagdiyev is used as the character’s family name within the fictional universe.

In-universe, Borat is a television presenter for Kazakhstan's state broadcaster who travels to the United States to film a documentary about American culture. The film follows his interactions with Americans, often leveraging social awkwardness and misinterpretation to elicit reactions. The character was subsequently revisited in Borat Subsequent Moviefilm (2020), which expanded on his experiences amid evolving political and social contexts.

Portrayal and style: The character is performed by Sacha Baron Cohen. Borat's persona relies on a brash, naïve, and frequently controversial approach, using provocative statements to reveal social attitudes. Many scenes were shot as unscripted interactions with unaware participants, with the surrounding narrative assembled in post-production. The character’s portrayal is intentionally provocative and satirical, aiming to critique stereotypes, media practices, and cultural assumptions.

Reception and impact: Borat sparked both critical praise for Cohen's performance and discussion about the ethics and effects of satire, including concerns about perpetuating stereotypes. The character has become a cultural touchstone in debates about humor, representation, and media manipulation, influencing subsequent works and ongoing conversations about satire's boundaries.