SWOTtarkastelu

Swottarkastelu is a strategic planning tool used to analyze the internal and external factors affecting an organization. The name Swottarkastelu is a Finnish term derived from the words "SWOT" and "tarkastelu," meaning analysis or examination. This tool is designed to help individuals or organizations identify their strength and weaknesses, as well as opportunities and threats.

The SWOTT (adding "t" for threats and opportunities) analysis is similar to the traditional SWOT analysis but expands its scope. It considers not only the internal strengths and weaknesses but also the external opportunities and threats. This tool helps to create a detailed map of the current situation, providing clues for future development.

In the strengths and weaknesses part, Swottarkastelu helps to identify the key internal factors that contribute to the organization's success and failure. These include processes, technology, management, human resources, products, and values.

The opportunities and threats part examines the external environment and identifies possible external factors that can affect an organization's success. External factors include economic changes, changes in consumer behavior, technological advancements, cultural and social trends, and the actions of competitors.

The application of Swottarkastelu helps individuals and organizations develop strategies and policies to utilize their strengths, neutralize their weaknesses, exploit external opportunities, and counter external threats. The tool is particularly useful for strategic planning and management in various sectors, including business, education, and government. The understanding of the current situation and potential factors of change helps in informed decision-making.