SFMC
Salesforce Marketing Cloud (SFMC), formerly known as ExactTarget, is a cloud-based marketing automation platform developed by Salesforce. It is designed to help businesses create personalized, cross-channel customer experiences through email, mobile, social media, advertising, and the web. SFMC integrates seamlessly with other Salesforce products, such as Sales Cloud, Service Cloud, and Commerce Cloud, enabling a unified approach to customer relationship management (CRM).
The platform offers robust features for segmentation, automation, and analytics. Users can segment audiences based on
SFMC is built on a subscription-based, cloud-native architecture, ensuring scalability and accessibility from anywhere. It supports
Security and compliance are prioritized in SFMC, with features like data encryption, role-based access control, and
SFMC is widely adopted across industries, including retail, financial services, healthcare, and technology, for its ability