SCAMPERtehnika

SCAMPERtehnika is a creative problem-solving technique that helps individuals and teams generate innovative ideas by systematically exploring different aspects of a problem or opportunity. The acronym SCAMPER stands for Substitute, Combine, Adapt, Modify, Put to another use, Eliminate, and Reverse. Each of these strategies encourages a different approach to thinking about a situation, fostering a broader range of creative solutions.

Substitute involves replacing one element of the problem with another to see if it leads to a better outcome. For example, if a product is too expensive, substituting a cheaper material might be a solution. Combine focuses on merging different elements to create something new. This could involve combining features from two different products to create a unique offering. Adapt involves adjusting an existing solution to fit a new context. Modify entails changing the form, function, or other attributes of an element. Put to another use encourages thinking about alternative applications for an existing solution. Eliminate involves removing parts of the problem to simplify it. Finally, Reverse involves turning the problem or solution inside out or upside down to find new perspectives.

SCAMPERtehnika is particularly useful in brainstorming sessions, product development, and strategic planning. It encourages a structured yet flexible approach to creativity, making it a valuable tool for professionals across various fields. By systematically applying these strategies, individuals can explore a wide range of possibilities and develop more innovative and effective solutions to their challenges.