Ruten

Ruten is a Taiwanese online marketplace operated by PChome Online, a subsidiary within the PChome Group. The service was introduced in the early 2000s and became one of Taiwan’s largest platforms for consumer-to-consumer and business-to-consumer commerce. Ruten began as an online auction site and gradually expanded to support fixed-price listings, store fronts, and a range of seller tools.

Users, including individual buyers and professional merchants, can list items across categories such as electronics, fashion, home goods, and collectibles. Product pages typically include descriptions, photos, pricing, and shipping options. The platform provides a buyer protection framework, a rating and review system, dispute resolution mechanisms, and seller performance data to help buyers make informed decisions.

Ruten supports multiple payment methods common in Taiwan and integrates with PChome’s broader payments ecosystem, with regional variations in availability. Shipping options often include local carriers and delivery services tied to the platform’s logistics features. The site also offers seller tools for inventory management, order processing, and promotional activities.

Over time, Ruten has faced competition from other Taiwanese marketplaces and international platforms, but remains a prominent part of PChome’s e-commerce strategy. It is one of several portals operated by PChome Online and is used by a broad range of sellers to reach Taiwanese consumers.