Rusticae

Rusticae is a brand and online platform that curates a network of rural boutique hotels, inns, and country houses. It focuses on rural tourism and aims to connect travelers with authentic, locally rooted stays that offer character, personal service, and a sense of place. The majority of properties in the Rusticae catalog are located in Spain and Portugal, with additional properties in other European countries integrated over time.

Hotels join Rusticae by meeting criteria related to setting in rural or small-town environments, distinctive architecture or design, quality service, and opportunities to provide regional experiences such as local cuisine, crafts, or nature activities. Once admitted, properties are marketed through the Rusticae platform and appear in its catalog; room bookings can be made directly on the site or via partner distribution channels.

Rusticae provides branding, marketing support, and a booking engine for member hotels, with an emphasis on sustainable and responsible tourism practices. The brand positions itself as a curated alternative to mass-market accommodations, prioritizing charm, authenticity, and local engagement over standardized offerings.

In the broader hospitality landscape, Rusticae is part of the trend toward promoting rural tourism and short-stay experiences that emphasize locality and environmental stewardship. See also: Boutique hotel, Rural tourism, Sustainable tourism, Spain.