RunWESTIN

RunWESTIN is a hotel-led fitness initiative associated with Westin Hotels & Resorts designed to promote wellness through guided group runs. The program organizes regular runs for hotel guests and local residents, typically timed for early morning sessions near participating properties. Runs emphasize accessibility, safety, and social engagement, with routes curated to accommodate a range of paces and fitness levels.

Origin and scope: launched in the early 2010s as part of Westin's broader wellness platform, RunWESTIN has expanded to multiple cities where Westin hotels operate. Local coordinators—often hotel staff or partnered running clubs—lead sessions, which may include warm-up routines, route maps, and post-run refreshments. Some locations offer themed runs featuring local landmarks or charitable fundraising opportunities.

Format and tools: sessions are usually free for hotel guests and may be open to the public at select properties. The program commonly provides basic equipment such as mats, reflective gear, or timing devices, and leverages in-house or partner digital tools to share routes, track participation, and provide safety guidelines. Participation can tie into the hotel's loyalty or wellness programs where available.

Impact and reception: RunWESTIN aims to promote physical activity among travelers and local communities and to strengthen guest engagement with the brand. It has been cited as a convenient entry point for beginners and a way to explore a city on foot. Critics note that access can be limited to guests or to those near participating properties, and that weather and route safety can affect consistency.