Routica

Routica is a software platform designed to simplify and automate the process of creating, managing, and sharing travel itineraries. Launched in 2018, the company aims to help individuals and groups plan trips more efficiently by combining scheduling, booking, and collaboration tools into a single interface. Its primary focus is on reducing the complexity of coordinating travel plans, particularly for groups such as friends, families, or colleagues.

The platform allows users to create customizable itineraries by adding activities, accommodations, transportation, and dining reservations. Routica integrates with popular travel booking services, enabling users to book flights, hotels, and activities directly through the app. It also features a shared calendar function, where all participants can view and update plans in real time, ensuring everyone stays informed about changes.

One of Routica’s key features is its ability to generate a single itinerary link that can be shared with group members. This link provides access to the full travel plan, including maps, directions, and contact information for each booking. The platform also includes tools for splitting expenses among group members and sending reminders for upcoming reservations.

Routica operates on a freemium model, offering basic itinerary planning for free while charging a fee for premium features such as advanced booking integrations and enhanced collaboration tools. The company has expanded its offerings to include features like group chat functionality and the ability to attach documents or photos to itineraries.

While Routica is primarily used for personal travel planning, it has also gained traction among event organizers, tour operators, and small businesses looking to streamline group travel logistics. The platform’s user-friendly design and integration with existing travel services have contributed to its growing popularity among travelers seeking a more organized approach to planning trips.