Robinsonliste

Robinsonliste, also known as the Robinson List, is a German opt-out registry that allows individuals to indicate they do not want to receive unsolicited advertising by mail, telephone, or e-mail. It is intended to help consumers reduce nuisance marketing and to support the right to privacy in line with applicable data-protection and competition rules.

How it works: Individuals can register their contact details and specify which communication channels should be blocked. The data are stored for a defined period and can be updated or withdrawn by the user. Participating marketers are expected to screen their customer and prospect lists against the registry before sending direct marketing communications. If a person is registered for a given channel, contacting them through that channel should be avoided.

Legal framework and scope: The Robinsonliste operates within Germany’s privacy framework, including provisions related to the protection of personal data under the GDPR and rules governing direct marketing under the Gesetz gegen den unlauteren Wettbewerb (UWG). It is designed as a voluntary tool used by the marketing industry and consumer organizations to facilitate compliant advertising practices.

Limitations and participation: The effectiveness of the Robinsonliste depends on participation by businesses and organizations; it is not guarantees against all forms of advertising. Some channels or cross-border campaigns may fall outside its scope, and not all marketers subscribe to the registry. Data accuracy and the handling of registrations are overseen by the administering body, with consumer protection considerations guiding policy and updates.

History and status: The Robinsonliste emerged in the late 20th century as part of consumer-protection efforts to curb unsolicited marketing. It remains one of several tools used in German-speaking markets to support consumer choice and privacy.