RitzCarlton

The Ritz-Carlton is a luxury hotel brand and a subsidiary of Marriott International. It operates hotels and resorts worldwide, emphasizing refined service, elegant design, and personalized guest experiences. The brand is known for its high standards of hospitality and attention to detail across city centers and resort destinations.

Origins and ownership: The Ritz-Carlton name traces to the famed hotelier César Ritz and the Carlton hotels in Europe. The first Ritz-Carlton property in the United States opened in Boston in 1927, helping to establish the brand’s reputation for luxury service. The Ritz-Carlton Hotel Company was formed in 1983 to manage and expand the brand. Marriott International acquired The Ritz-Carlton in 1998, incorporating it into its luxury portfolio and extending its global reach. The brand’s loyalty program, originally Ritz-Carlton Rewards, was merged into Marriott Bonvoy in 2019.

Brand, service and standards: The Ritz-Carlton operates under the Gold Standards, which include the Credo, the Employee Promise, and the service philosophy commonly summarized as “We are Ladies and Gentlemen serving Ladies and Gentlemen.” This framework guides staff training, guest recognition, and service delivery across properties. The company maintains a Leadership Center that offers training and development for hospitality professionals and managers.

Global footprint and developments: The Ritz-Carlton offers a broad portfolio of hotels and resorts across multiple regions, with properties in major cities, cultural hubs, and renowned resort locales. The brand also operates a boutique sub-brand, Ritz-Carlton Reserve, featuring ultra-luxury properties in select destinations.