Ribena

Ribena is a brand of blackcurrant squash, juice, and other fruit-based drinks. It is produced by S. & A. P. H. Group, a subsidiary of Suntory. The drink was first developed in the UK in 1938 by Dr. Vernon Charley. It was initially marketed as a source of Vitamin C, especially during World War II when rationing limited the intake of fresh fruit. The name "Ribena" is derived from the scientific name for blackcurrant, *Ribes nigrum*.

The production of Ribena involves crushing blackcurrants and extracting their juice. This juice is then concentrated and mixed with sugar, water, and other ingredients, including vitamins. The drink is available in various forms, including concentrated squash, ready-to-drink cartons, and frozen varieties. Initially, Ribena was only available as a squash that needed to be diluted with water. Over time, the product line has expanded to cater to different consumer preferences and occasions.

Ribena has been a popular drink in the United Kingdom for many decades. It is also sold in other countries, including Ireland, Canada, and New Zealand. The brand has undergone various marketing campaigns throughout its history, often emphasizing its fruity taste and health benefits. It has become a well-recognized and established brand in the beverage market.