Repromoting

Repromoting refers to the act of promoting something again after it has already been promoted. This can occur in various contexts, such as marketing, sales, or internal company processes. In marketing, a product or service might be repromoted if initial promotional efforts did not yield the desired results or if the company decides to reintroduce a product to a new audience or with a refreshed message. This could involve using different advertising channels, adjusting the target demographic, or offering new incentives.

In sales, repromoting can happen when a deal or an opportunity that was previously closed or lost is revisited. This might be due to a change in the customer's circumstances, the emergence of new solutions, or the seller identifying a renewed need. It involves re-engaging with the prospect or client and presenting the product or service again, perhaps with updated information or a modified proposal.

Within organizations, repromoting might apply to internal initiatives, such as encouraging employees to adopt a new policy or utilize a new system. If initial adoption rates are low, management may decide to repromote the initiative through additional training, reminders, or highlighting success stories. The core idea of repromoting is to re-energize interest and encourage action regarding something that has previously been presented for consideration or adoption.