Reklaamieeskirjadele

Reklaamieeskirjadele refers to the regulations and guidelines that govern advertising practices in Estonia. These rules are designed to ensure that advertising is honest, fair, and does not mislead consumers. The primary legislation underpinning these regulations is the Consumer Protection Act, which prohibits unfair commercial practices, including misleading advertising.

Key aspects covered by these regulations include truthfulness in advertising, prohibition of deceptive claims, and requirements for clear and understandable information. Advertisers are expected to provide factual information about products and services and avoid making unsubstantiated claims. Special attention is given to advertising directed at vulnerable groups, such as children, with stricter rules in place to protect them from exploitation.

Furthermore, regulations often address specific types of advertising, such as comparative advertising, which must be fair and not denigrate competitors. Advertising for regulated products like alcohol, tobacco, and pharmaceuticals also falls under specific, often more stringent, rules. The Estonian Competition Authority and the Consumer Protection Board are responsible for overseeing and enforcing these advertising regulations. Companies found in violation of these rules may face penalties, including fines and orders to cease the offending advertising. The overarching goal is to foster a transparent marketplace where consumers can make informed decisions.