Reikwichtige

Reikwichtige is a German-language neologism whose exact meaning is not firmly established in standard reference works. In contemporary usage it appears mainly in digital marketing, media planning and analytics contexts, where it is used to describe factors, metrics or content whose value is measured by their effect on reach or Reichweite. The term is not widely attested in dictionaries, and its interpretation depends on context.

Linguistically, reikwichtige resembles a compound formed from Reichweite (reach) and wichtig (important) with an attributive ending, yielding a modifier that can be attached to nouns. As a result, it can function as an informal shorthand for expressions such as “relevante für die Reichweite” or “die Reichweite betreffen,” though its precise semantics may vary. It is often found in constructions like reikwichtige Kennzahlen, reikwichtige Zielgruppen or reikwichtige Inhalte, where it signals a focus on reach-related significance.

Usage and examples are typically restricted to niche texts such as marketing blogs, analytics reports and strategiedokumente. In practice, writers may substitute clearer established terms, for instance reichweitenrelevante Kennzahlen, Reichweitenrelevanz or Reichweitenmessung, to avoid ambiguity. Reikwichtige can thus serve as a buzzword or a shortcut in informal or rapid-communication contexts, but it is not part of standard business or academic German.

See also Reichweite, Reichweitenanalyse, Social media metrics, Marketing terminology, Neologism.