ReedPop

ReedPop is a brand and business unit of Reed Exhibitions, the global events organizer within the RELX Group. The division focuses on producing pop culture and gaming conventions and experiences, connecting fans with creators, publishers, developers, and media through large-scale events and related activities.

ReedPop’s portfolio is headlined by the Penny Arcade Expo (PAX) series and New York Comic Con, among other shows. The company operates a global slate of events in North America, Europe, and Australia and emphasizes immersive experiences, creator and exhibitor engagement, and programming that includes panels, demonstrations, and showcases.

Organizationally, ReedPop functions as part of Reed Exhibitions, leveraging RELX’s international reach for event production, marketing, sponsorship, and logistics. The division has pursued growth by expanding into new markets and broadening its formats to include community programming, content creation, and digital activations alongside traditional live shows.

Through its events, ReedPop serves fan communities and provides platforms for creators, studios, publishers, and developers to present work, engage with audiences, and drive consumer engagement in the pop culture and gaming sectors. The company’s approach centers on fan-centric experiences, collaboration with industry partners, and the development of communities around gaming, comics, film, and related media.