Recontextualisation

Recontextualisation refers to the process of placing a text, image, object, or concept within a new or altered framework of meaning, often to reinterpret its significance or purpose. This practice is common across disciplines such as literary studies, art history, cultural studies, and digital media, where the original context of a work may influence its interpretation. By recontextualising, scholars, artists, or creators can challenge assumptions, highlight overlooked perspectives, or adapt content for contemporary audiences.

In literary and cultural analysis, recontextualisation involves examining how a text’s meaning shifts when removed from its original setting—such as repurposing a historical document in a modern political debate or displaying an old painting in a gallery focused on social justice. This method can reveal biases, cultural shifts, or unintended implications that were not apparent in its initial context. For example, a colonial-era poem might be recontextualised to critique imperialism when studied alongside contemporary anti-racist movements.

In digital and visual culture, recontextualisation often occurs through remixing, memes, or reposting content in new platforms. An image or video may gain entirely different meanings when shared in a satirical forum versus a serious news outlet. Similarly, artists use recontextualisation in collage or installation work to juxtapose disparate elements, forcing viewers to reconsider their individual and combined significance.

The process is not without ethical considerations. Recontextualisation can risk misrepresenting intent or distorting historical accuracy if done without careful analysis. However, when applied thoughtfully, it serves as a tool for critical engagement, fostering dialogue and expanding understanding of how meaning is constructed and reconstructed over time.