Readytopurchase

Readytopurchase is a term used in marketing and consumer analytics to denote the stage in a customer journey where an individual is prepared to make a purchase in the near term. It reflects concrete purchase intent rather than mere interest.

In practice, readytopurchase is used as a tag or label in analytics, CRM, and marketing automation. It is assigned when signals indicate imminent buying, such as multiple product page visits, cart additions, initiating checkout, or requesting price or availability information. It can be derived from explicit signals or predictive models.

Measurement and signals include frequency of visits, time on product pages, adding items to cart, abandoning and returning, using discount codes, saving items, or requesting quotes. In some systems, readytopurchase is a subset of high-intent segments or audiences.

Applications include enabling targeted retargeting, timely offers, customized messaging, streamlined checkout, and resource allocation for sales teams. It helps prioritize conversions and can improve purchase probability when used with friction-reduction strategies.

Limitations and considerations include data quality and privacy concerns, risk of mislabeling or over-reliance on automated signals, cultural or category differences in purchase cycles, and the need to corroborate with consent-compliant data. Terminology varies; some platforms use different labels like high intent or purchase-ready.

See also: purchase intent, conversion optimization, retargeting, funnel stages.