Quotidià

Quotidià is a term used in media theory and cultural discourse to describe content and practices that foreground daily life and routine phenomena. As a concept, it operates at the intersection of quotidian and contemporary communication, signaling a shift toward immediacy, accessibility, and the value placed on ordinary experiences. The term draws on the Latin quotidianus and the Italian quotidiano, with the accent mark signaling its status as a coined term rather than standard orthography in major languages.

In practice, quotidià appears in discussions of journalism, storytelling, and digital formats that emphasize everyday events. Formats described as quotidià include daily vlogs, short-form posts, micro-narratives, diary-like entries, and photo essays that center on ordinary routines. In design and data contexts, quotidià may describe dashboards and interfaces that reflect day-to-day changes and provide quick reads of the current day or week, rather than focusing only on long-term trends.

Critiques argue that quotidià risks trivializing important issues by treating them as everyday trivia, or that it may contribute to surveillance of private life. Proponents, by contrast, see quotidià as a way to broaden access to information and to make media more relatable and human. Related concepts include quotidian, daily, microhistory, and slow journalism. The term remains variably defined and is used most often in speculative or theoretical discussions rather than as an established genre.