Puruapura
Puruapura is a term originating from the Māori language of New Zealand. It translates to a variety of meanings depending on context, but often refers to being rough, coarse, or bristly. This can describe the texture of something, such as the fur of an animal or the surface of a plant. It can also be used metaphorically to describe a person's demeanor as being gruff or uncouth. In some instances, puruapura might also be used to describe something that is difficult or challenging.
The term is part of the wider vocabulary used to describe the natural world and social interactions