Prosessinnovasjon

Prosessinnovasjon refers to the introduction of a new or significantly improved production or delivery method for goods or services. This can involve changes to machinery, equipment, technology, or human resources. The goal of process innovation is typically to enhance efficiency, reduce costs, improve quality, increase speed, or create new market opportunities. It focuses on how things are made or delivered, rather than on the product or service itself.

This type of innovation can manifest in various ways. It might involve implementing automation in manufacturing, adopting new software for customer service, developing a more efficient supply chain, or redesigning a service delivery model. Unlike product innovation, which focuses on creating new or improved goods or services, process innovation is about the "how."

Examples of process innovation can be seen across industries. In manufacturing, lean production techniques are a form of process innovation aimed at minimizing waste and maximizing efficiency. In the service sector, the development of online banking platforms represents a significant process innovation that changed how customers interact with financial institutions. Successful process innovation often requires significant investment in technology, training, and organizational change. It can lead to a competitive advantage by lowering operational costs or enabling faster delivery times.