Proselinguistics
Proselinguistics is an interdisciplinary field that studies how language is used to persuade audiences. It encompasses spoken and written discourse and analyzes strategies that increase message acceptability, credibility, and behavioral influence, across genres including political speeches, advertising copy, journalism, legal arguments, health communication, and social media rhetoric.
The field draws on linguistics (discourse analysis, sociolinguistics, pragmatics, semantics), rhetoric, psycholinguistics, and communication studies. It
Researchers in proselinguistics employ corpus linguistics to identify patterns of persuasive language, experimental studies to test
Applications of proselinguistics include political communication, public health messaging, marketing, public policy campaigns, and digital media
Critics note that the field may risk conflating correlation with causation in persuasive effects and raise