Programmeermatige

Programmeermatige is a Dutch term that translates to "programmatic" in English. It refers to something that is done or achieved through programming, or that is related to the process of writing computer programs. This can encompass a wide range of activities and concepts within the field of computer science and software development.

When used in the context of advertising or marketing, "programmeermatige" refers to programmatic advertising. This is the automated buying and selling of digital advertising space. Instead of human negotiators, software is used to make these decisions, facilitating real-time bidding and targeting of advertisements to specific audiences. This allows for more efficient and data-driven campaigns.

In a broader technical sense, "programmeermatige" can describe any aspect of a system or process that is controlled or influenced by code. This could include user interfaces, data processing, network communication, or the automation of complex tasks. The core idea is that the functionality is defined and executed by a computer program. The term emphasizes the direct involvement of programming in achieving a particular outcome or characteristic. It signifies a departure from manual or analog methods, opting instead for the precision and scalability offered by software.