Profumeria

Profumeria is a retail establishment or sector specializing in fragrances and beauty products. In Italian, the term denotes stores that sell perfumes (profumi), eau de toilette and parfum, cosmetics, skincare, and related accessories. The word derives from profumo (perfume) with the suffix -eria, indicating a place or trade centered on perfumes.

Historically, profumerie developed from apothecary and spice shops in Europe, expanding their offerings beyond simple scents to include cosmetics and grooming items. In the 19th and 20th centuries, dedicated perfumeries and department store perfume departments became common, with brands creating exclusive lines for retailers and a rising culture around scent as a consumer product.

Products and services: Fragrances are central, including parfum, eau de parfum, and eau de toilette, with many stores carrying designer, niche, and indie brands. Other offerings include skincare, makeup, hair care, body care, and gift sets. Some profumerie provide fragrance consultations, testers, sample programs, and gift services, and many also sell beauty tools and accessories.

Regulation and market: In Europe, cosmetics sold through profumerie are subject to safety and labeling requirements, with disclosures for fragrance allergens in many jurisdictions. The market includes multinational chains, department stores, and independent boutiques, as well as online channels. The term varies by language, but in Italian it denotes both the shop and the broader category of fragrance and beauty retail.