Produktketten
Produktketten, also known as product families or product lines, represent a group of related products offered by a company. These products typically share common characteristics, such as being manufactured using similar processes, serving a similar customer need, or being sold through the same distribution channels. The concept of a Produktkette is a fundamental element of product management and marketing strategy.
Companies organize their offerings into Produktketten to leverage economies of scale in production, marketing, and distribution.
Managing a Produktkette involves making decisions about product development, pricing, promotion, and product lifecycle management for