Produktformat

Produktformat is a term used in marketing, retail, and product management to describe the set of attributes that determine how a product is presented, packaged, and configured for sale. It encompasses physical size and shape, packaging format, content and variants, and the labeling and barcoding that accompany the product. The exact scope can vary by industry, but commonly includes dimensions (height, width, depth), weight, packaging type (blister, bottle, carton, digital delivery), quantity per package, unit of measure, and the arrangement of components.

The product format influences how a product performs in the supply chain and at the point of sale. It affects shelf presence, pricing, promotions, stock-keeping units (SKUs), storage requirements, and shipping costs. It also governs product photography, descriptions, and search filters in e-commerce.

Managing product formats typically involves defining a format family or portfolio within a product line, ensuring regulatory compliance (labeling, allergens, language), and balancing cost, sustainability, and customer needs. Formats may be adjusted for different channels (retail, online, hospitality) or regions, leading to multiple SKUs for variants of the same core product.

In publishing, cosmetics, foods and electronics, product formats range from size variants (e.g., 500 ml and 1 L), packaging types, or edition formats (paperback vs hardcover). The term is not universally standardized and may be described with synonyms such as packaging format, product variant, or packaging size.