Proage

proage refers to a movement and mindset that challenges negative societal perceptions of aging. It advocates for embracing the aging process and valuing the contributions of older adults. Rather than viewing aging solely as a decline, proage perspectives highlight the potential for continued growth, learning, and engagement throughout life.

This approach emphasizes a shift in language and attitude, moving away from ageist stereotypes and towards a more nuanced understanding of later life. It encourages individuals and society to recognize the wisdom, experience, and diversity that come with age. Proage principles often promote intergenerational connections and advocate for policies and environments that support active and fulfilling lives for people of all ages.

The proage movement seeks to counter ageism, which is discrimination or prejudice based on a person's age. By promoting a positive outlook on aging, it aims to empower older adults to live with dignity and purpose. This can involve challenging assumptions about physical and cognitive abilities, promoting social inclusion, and celebrating the achievements and ongoing relevance of older individuals. Ultimately, proage encourages a more inclusive and appreciative view of the entire human lifespan.