Privatausbydesign

Privatausbydesign is a neologism used to describe an approach to privacy within the design and operation of information systems and services. The term blends private or privacy concepts with a by-design framing, signaling that privacy considerations should be embedded into products from the outset rather than added later. It is not a formal standard but a descriptor that appears in privacy engineering discussions and some industry writings.

Its central claim is that privacy should be a core design criterion across the lifecycle of a system. This includes requirements gathering, system architecture, data flows, and governance; and it advocates applying privacy-enhancing techniques by default and as early as possible.

Key practices associated with privatausbydesign include data minimization, purpose limitation, consent management, data separation, access controls, encryption and pseudonymization, robust data retention policies, and ongoing privacy impact assessments. Transparency and user control are emphasized, with clear privacy notices and mechanisms to exercise data rights.

Implementation challenges include a lack of formal standardization, potential ambiguity in its scope, and the risk that teams equate it with mere compliance rather than active privacy engineering. Critics argue for alignment with established frameworks such as privacy by design and data protection by design and by default.

See also: privacy by design, data protection by design and by default, privacy engineering, data minimization.